Survey

Consumer Surveys provide data and analysis from emerging and developed markets,including healthy living,technology,spending,personal traits and values,delivering globally comparable consumer insight across markets.
Strategy Briefing

Strategy Briefing

Spotlight on"The Borrowers",A Top 10 Global Consumer Trend for 2018

Dec 2018

At the beginning of the year,亚搏娱乐 International published its whitepaper Top 10 Global Consumer Trends for 2018 and identified"The Borrowers"as one of the ones to watch.This update reviews the traction of the trend during 2018....

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in South Korea

Nov 2018

Economic expansion and income growth have positively impacted consumer confidence and driven expenditure in various discretionary spending categories;while the national love for technology has fuelled growth in areas from digital media consumption ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Colombia

Nov 2018

With the recent signing of a peace agreement to end the country's long-standing civil war,as well as a growing middle class and a brighter economic outlook,Colombia stands on the brink of a new era.However,poverty is still rife,and consumers ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Canada

Nov 2018

Consumer spending has continued to grow in recent years,but rising interest rates and fear of household debt have recently prompted many to curtail spending on non-essentials.High interest rates are also a barrier for young consumers looking to buy...

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Strategy Briefing

Strategy Briefing

Consumer Types: Colombia

Nov 2018

While many companies often identify market segments using demographics alone,few would agree that consumers are neatly defined by age,gender,or income.To overcome this issue,亚搏娱乐 International's Survey team look beyond standard ...

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Strategy Briefing

Strategy Briefing

Why Lifestyles Insights Matter for Business Strategy

Nov 2018

The habits,preferences and attitudes of global consumers directly shape their goals and priorities,and have an enormous impact on the products and services they decide to buy and use in their everyday lives.Understanding trends in consumer ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Mexico

Nov 2018

Consumer expenditure has grown steadily in recent years despite several economic and political challenges,although many consumers remain cautious spenders.As internet penetration expands an increasing number are expected to take advantage of the ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Saudi Arabia

Oct 2018

Saudi nationals have become more price-conscious in recent years,slowing growth in consumer expenditure,but while they largely remain attentive to household spending,consumers nevertheless appear more comfortable with their personal finances which...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Australia

Oct 2018

Australia has one of the world's wealthiest and most digitally-advanced societies,with consumption fuelled by buoyant consumer confidence,high wages and low unemployment.Lifestyles are also being reshaped by an ageing but more multicultural ...

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Strategy Briefing

Strategy Briefing

Consumer Types: China

Oct 2018

While many companies often identify market segments using demographics alone,few would agree that consumers are neatly defined by age,gender or income.To overcome this,亚搏娱乐's Survey team has looked beyond standard demographics to create ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in India

Oct 2018

Consumers are enjoying rising incomes,but high income inequality means that not all are benefitting.Household spending has increased in recent years,driven largely by young,urban consumers with modern tastes.The nuclear family is becoming the ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Sweden

Oct 2018

Sweden has one of the world's most affluent,egalitarian and digitally-advanced societies,with consumption fuelled by factors including high wages,low unemployment and a generous social security net.Consumers have been at the forefront of the ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Argentina

Sep 2018

Often described as having a lifestyle and culture more akin to Europe than Latin America,Argentina stands out as being one of the most affluent and digitally-advanced countries in the region.However,successive economic crises,rampant inflation ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Taiwan

Sep 2018

Despite the sluggish yabo娱乐,consumers are still relatively well-off and spending continued to grow,albeit slowly,and modern retail options are abundant.But some age segments are struggling,particularly Young Adults facing low wage growth and ...

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Strategy Briefing

Strategy Briefing

Consumer Types: US

Sep 2018

While many companies often identify market segments using demographics alone,few would agree that consumers are neatly defined by age,gender,or income.To overcome this issue,亚搏娱乐 International's Survey team look beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: UK

Sep 2018

While many companies often identify market segments using demographics alone,few would agree that consumers are neatly defined by age,gender,or income.To overcome this issue,亚搏娱乐 International's Survey team look beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Russia

Sep 2018

While many companies identify market segments using demographics alone,few would agree that consumers are neatly defined by age,gender,or income.To overcome this issue,亚搏娱乐 International's Survey team has looked beyond standard ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Peru

Sep 2018

While there have been a few recent economic bumps in the road,the middle class continues to grow and the income inequality gap continues to narrow,boosting consumer spending and expansion of modern retail.Relatively low internet penetration will,...

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Strategy Briefing

Strategy Briefing

Update on our Top 10 Global Consumer Trends for 2018: It's in the DNA – I'm so Special

Sep 2018

At the beginning of the year,亚搏娱乐 International revealed its Top 10 Global Consumer Trends for 2018 and identified"It's in the DNA – I'm so special"as one of the ones to watch.This update reviews the traction of the trend six months later....

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Brazil

Sep 2018

In recent years consumers,suffering from the impact of the recession and related negative economic issues,cut back their household spending and eschewed non-essentials.Though the recession has passed,consumers remain wary,and a return to robust ...

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